Pams win Reader's Digest Most Trusted Home Brand 2015

Pams win Reader's Digest Most Trusted Home Brand 2015

Pams is delighted to have won the Reader's Digest Most Trusted Supermarket Home Brand for the third year running.

The independent survey asked more than 1200 New Zealander’s what brands they trusted across a range of categories; including supermarkets and supermarket own brands.

Jocelyn McCallum, National Private Label Manager, Foodstuffs Own Brands says we are delighted to have been awarded by our customers as winner of the Readers Digest Supermarket Home Brand for another year.

“As a proud New Zealand owned and operated company we really appreciate our customers taking the time to vote for us and give us direct feedback that we are meeting their needs. We are striving to make good, wholesome and tasty products for everyday use and this award is high praise that we are well on the road to achieving that goal.”

Pams is the largest selling grocery brand in the country and has pride of place in its original home - Four Square and is found in all New World and PAK’nSAVE stores throughout the country.

Steve Anderson, Managing Director, Foodstuffs New Zealand says that winning the Reader's Digest Most Trusted Home Brand is also a special honour.

“Pams was the first home brand in the country. It first graced the iconic Four Square shelves in 1937 supplying baking and custard powder, the range has now swelled to more than 2500 different products and is now in demand across our supermarket shelves.”

“As a proud New Zealand owned and operated company we really appreciate our customers taking the time to vote for us and give us direct feedback that we are meeting their needs,” he says.

Pams also supports a national nutrition-education initiative, Food For Thought, designed for primary school teachers to teach Kiwi kids to make healthier food and lifestyle choices.

Last year, Pams started introducing the Health Star Rating System on its packaging to enable shoppers to make informed nutritional decisions about the types of products they are consuming. 

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